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Blurring the Lines Between Beauty and Performance on the Retail Shelf
Published on: 28/08/2025
Traditional aisles no longer make sense. Beauty, wellness, and performance products now coexist, reshaping how shoppers buy and how retailers must display. This blog explores why category lines are fading and how to build shelves around outcomes, not labels.
Customer-First Insights Drive Growth
Published on: 06/02/2025
Most companies claim to be customer-first, but few build their businesses around this. This post explores how leading brands turn customer insights into action, driving growth, loyalty, and real competitive advantage.
